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April 21, 2008
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West's Key29T Antitrust and Trade Regulation
West's Key29TIII Statutory Unfair Trade Practices and Consumer Protection
West's Key29TIII(B) Particular Practices
West's Key29Tk163 k. Advertising, Marketing, and Promotion.

237 Libel and Slander Television advertisements that allegedly showed beer as source of fantasies come to life, fantasies involving tropical settings, beautiful women, and men engaged in unrestricted merriment, were not deceptive and misleading, but were merely puffing, which did not give rise to actionable fraud under Michigan's Pricing and Advertising Act.
Overton v. Anheuser-Busch Co., 517 N.W.2d 308 (1994)


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Advertising and Marketing Law (Aspartore)